Sirva has unveiled a new brand identity.
The Illinois-based relocation and moving services provider said it had made the changes following in-depth interviews with stakeholders ‘about what they are looking for from our new, blended organisation’, and to reflect a redefined company purpose: ‘to be smart, helpful, human, and responsible’.
The company said its new look ‘expresses our passion and commitment to providing a connected and frictionless experience for our clients, their transferring employees, and our supplier partners’.
Sirva also released this short video overview of the brand changes, which include the launch of a new lower-case logo.